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The ultimate aim and the main motive of human existence in the circles of adherents of this lifestyle proclaimed extract pleasure from every moment of life. In those days, pleasures were not so materialized, as today, their sources have traditionally been considered amorous delights, gourmet dishes, wine, music and spectacle. Today, this "toolkit" significantly expanded and materialized. Many businesses are focused on the emotional needs of the audience, offering in addition to the overall functionality of their positive feelings of goods for consumers.