And even the well-known rule, "80:20", which states that most paying customers to your pharmacy make up only 20% of all buyers, but generate 80% of her profits, can not be your main guide for loyalty programs. Strengthening relations with all of your customers – a pledge success of the pharmacy in the future. It remains to understand who your visitors, and to identify major categories. Then – then, the ground that will determine your program to fight for customer loyalty. Necessary for each target groups to develop, in fact, the impact of an individual strategy that will achieve the desired effect: to get consumers to buy more goods and more often recommend a specific pharmacy to their relatives and friends.

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